Strategic consulting for purpose-driven digital businesses.
I help brands grow digitally with clarity, structure, and results, starting with a thorough assessment of their digital maturity and business objectives.
From there, I support the design and management of products and customer experiences, the implementation of e-commerce and subscription models, and the empowerment of internal teams to ensure alignment, autonomy, and lasting impact.
With over 20 years of experience and a practical, collaborative approach, I translate vision into action and transform complexity into simple, sustainable, and impact-driven solutions.
I use a personalized approach
I provide a tailored approach to digital product management, identifying each client's specific needs and crafting strategies that guarantee their products thrive in the digital marketplace.
I develop effective marketing strategies
My expertise in digital marketing guarantees quantifiable outcomes and a substantial return on investment.
I specialize in E-commerce and Subscription Economy
I am an expert in implementing subscription-based business models, guiding companies to seamlessly transition into this economy. My focus is on maximizing customer value and securing sustainable recurring revenue.
Centering Your Business Around Your Customer
I am a Digital Customer Experience specialist, dedicated to helping businesses map, optimize, and enhance every touchpoint throughout the customer journey. I identify friction points, strengthen value propositions, and develop loyalty strategies. I work closely with your teams to implement practical solutions driven by data, empathy, and innovation, always focusing on sustainable added value and visible impact on your business.
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Driving Growth and Innovation
With extensive experience in digital business, I help your company identify opportunities, optimize processes, and align digital strategy with business objectives. I assess the digital maturity stage, design personalized plans, and implement practical, innovative solutions aligned with market trends. The focus is clear: increase efficiency, prepare for the future, and create sustainable competitive advantage.
Enhancing Your Product or Service with E-commerce and Subscription Models
I support companies in creating effective online stores and recurring business models, focusing on customer acquisition, retention, and loyalty. I develop consumer-centric digital strategies with clear value propositions, personalized experiences, and efficient subscription systems. By combining data, technology, and customer behavior, I scale operations and maximize lifecycle value—ensuring predictable revenue and lasting relationships.
Schedule a conversation with me
Testimonials
Thanks to Rita, we launched our international yoga retreat platform with structure and confidence
With over 25 years of experience in digital transformation, I combine strategic thinking with practical execution. I have served as Director of Subscriptions and Reader Revenue at Cofina Media (now Medialivre), PMO and Director of Subscriptions at Público Comunicação Social, and Director of Product Management and Partnerships at Portal SAPO (Portugal Telecom/Altice). Today, as a consultant, I support companies and entrepreneurs in defining value propositions, creating efficient operational structures, and developing customer-centric digital solutions by diving into processes, designing pathways, and delivering practical application tools.
I have an integrated view of the digital business: from strategy to product, from e-commerce to customer loyalty, including subscription models. I specialize in creating recurring revenue, an expanding area where I have demonstrated concrete results in both corporate contexts and independent projects.
I am passionate about transforming complexity into simplicity. I adopt a practical and collaborative approach, with a strong educational vocation, and work particularly well with purpose-driven brands. Projects like the reorganization of Charity Shop Dona Ajuda or the development of Portugal Yoga Retreats demonstrate my commitment to creating impactful solutions for businesses and the world.
Some of my satisfied clients
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